US President Donald Trump has launched a new luxury fragrance line, Victory 45-47, priced at $249, sparking varied responses from the public.
The colognes and perfumes were promoted as representations of “victory, strength, and success” for both men and women when they were announced late Monday on Trump’s social media site, Truth Social.
The phrase “Victory 45-47” alludes to Trump’s term as the 45th President of the United States and his current bid to become the 47th President.
“We have Trump Fragrances.” Trump wrote, “They’re called ‘Victory 45-47’ because they’re all about Winning, Strength, and Success—for men and women.” “Enjoy, have fun, and keep winning!”
Each bottle of the fragrances, which retail for $249 on GetTrumpFragrances.com, comes in a container shaped like a golden or rose-gold statue of Trump. The products are marketed as “luxury, limited-edition collectibles” and are divided into two series: Victory 47 and Fight Fight Fight. Each series has both women’s and men’s perfume variations.
According to reports, the women’s version of Victory 47 cologne embodies “confidence, beauty, and unstoppable determination,” while the men’s version combines “rich, masculine notes with a refined, lasting finish.” Both come in highly stylized bottles that represent elegance and leadership.